I have a real fondness for this short-lived but unique toy line by Hasbro, most people at the time didn’t even realize it was supposed to be G.I. Joe, this is mainly because he’s eight inches tall.
G.I. Joe was getting killed by smaller competitors like Big Jim and the Mego World’s Greatest Superheroes, so they shrunk him down to Mego size and sent him to space. What resulted was a fun toy line that just sold well for the first year thanks to Star Wars but laid an egg in the second, thanks to Star Wars toys finally landing on shelves.
Also, if you have something I don’t and want to share it, drop me a line, I love adding to these pages!
Much more at the Plaid Stallions Action Figure Archive.
FACEBOOK GROUPS FROM PLAIDSTALLIONS
Mego Knock Off Headquarters– The leading group discussing 70s dimestore goodness, we talk vintage toys, not others!